Marketing With a simple marketing plan in place, HarvestBox began showing more consistently online. But Naledi Mokoena soon faced another question: What should we actually talk about? The team shared attractive photographs of meal boxes and repeated reminders to order. The posts looked good, but they rarely started conversations. Naledi worried that HarvestBox needed more…

Marketing HarvestBox had a clear customer, a focused message and a brand people were beginning to recognise. Yet its marketing still happened whenever Naledi Mokoena found the time. One week, the team posted every day. The next week, customer orders and supplier problems took over, and HarvestBox disappeared from view. They tried promotions, attended events…

Branding As HarvestBox’s marketing became more focused, Naledi Mokoena noticed that the business still appeared differently depending on where customers found it. Its social posts were bright and playful. The website sounded formal and corporate. Some packaging focused on healthy living, while other materials emphasised supporting local farmers. Each piece looked acceptable on its own,…

Startup Marketing When Naledi Mokoena launched HarvestBox, she believed good marketing meant getting the business seen in as many places as possible. She posted on several social platforms, printed flyers, attended community events, and experimented with paid advertising. The team was creating plenty of activity, but the results were inconsistent. Some people thought HarvestBox was…

Executing Sales HarvestBox was attracting interest. People attended workplace tastings, followed the business online, and asked Naledi Mokoena for more information. But interest did not always become a sale. Some potential customers requested a menu and never replied. Others tried one meal box but did not subscribe. A few workplace discussions continued for weeks without…