Micro Lesson Blog: Theory of Change

Revolutionising Business Coaching with AI: A Bold Journey

Imagine a world where every entrepreneur—whether they’re running a tech startup or a neighbourhood café—has access to affordable, personalised business advice, available anytime they need it. That’s the bold idea we’re bringing to life with our AI coaching platform!

The Business and Social Problem We’re Solving

Here’s the problem: Entrepreneurs today are buried in generic advice that doesn’t fit their unique needs. They can find plenty of articles, courses, and tips, but few, if any, address the specific challenges they face in real-time. This leaves many business owners—especially those with limited resources—at a disadvantage, unable to make the most strategic decisions for their business.

Our mission is to change that by building an AI-powered platform that tailors business coaching to each user’s situation. No more one-size-fits-all advice. Instead, entrepreneurs get customized guidance as unique as their businesses.

Impact statement: The Big, Bold Vision

  1. A) Ultimate Strategic Impact

We want to be the AI coach that empowers entrepreneurs worldwide, helping them thrive in competitive landscapes with guidance that’s just as dynamic as their businesses. Our vision is to enable every entrepreneur, regardless of their location or background, to achieve sustainable growth, resilience, and confidence through personalised business advice.

  1. B) Long-Term Impact (18 Months or More)

In 18 months, we envision our platform as a staple in the entrepreneurial community, serving thousands of business owners across different industries. We want to see businesses that once struggled to scale now thriving, thanks to our AI. We aim to create an active network of users who feel empowered, informed, and ready to take on new challenges with our platform as their trusted advisor.

Outcomes: How We’ll Know we’re on the Right Track

  1. A) Post-Launch Effectiveness

After our initial launch, we expect to see entrepreneurs genuinely engaged with the platform, returning frequently to access insights that make a real difference in their businesses. Success here means seeing positive feedback, entrepreneurs sharing success stories, and early data showing improvement in business metrics like revenue and growth rates.

  1. B) Mid-Term (12-18 Months) Success Measurements

In 12-18 months, success will look like a steady user base and a thriving community around our platform. We’ll measure this through high user retention rates, feedback from business owners who credit the platform with tangible business improvements, and clear metrics showing increased revenue, improved decision-making, or new market expansions among users.

Outputs: Measuring Our Initial Impact

  1. A) Short-Term Success Indicators

In the first 6 months, we’ll focus on user acquisition and engagement. We want entrepreneurs not just to sign up, but to consistently engage with our tools. We’ll measure this through initial active user numbers, frequency of logins, and direct feedback on the platform’s usability and value.

  1. B) Short-Term (0-6 Months) Success Measurements

For these early milestones, we’re aiming for:

  • 1,000 active users who regularly engage with the platform
  • High satisfaction scores (aiming for a Net Promoter Score of 8+)
  • Positive feedback on the AI’s ability to provide actionable, relevant advice

Processes: Steps to Reach Our Vision

  1. A) Key Activities

Our journey involves several key activities:

  • AI Development and Testing. We’ll build and refine an AI that learns from user interactions, delivering ever-more-relevant advice.
  • User Experience Optimisation. A seamless and intuitive user experience will be central to keeping users engaged.
  • Marketing and Community Building. We’ll create campaigns to introduce the platform and build a network of entrepreneurs who support and learn from each other.
  1. B) Milestones and Timeframes
  • 0-3 Months. Development and beta testing with early adopters.
  • 3-6 Months. Full product launch, user acquisition, and community-building efforts.
  • 6-12 Months. Product optimization based on feedback and rollout of new features.
  • 12-18 Months. Expanded marketing efforts, scaling user base, and continued AI improvement.

Inputs: Resources We Need to Make It Happen

  1. A) Resources Needed

Our journey requires:

  • People. AI developers, product designers, marketing experts, and customer support
  • Technology. Robust cloud infrastructure, data storage, security measures
  • Funding. To cover tech development, team salaries, and marketing costs
  1. B) Quantifying Resources
  • Team Size. 15-20 core team members in the first phase.
  • Budget. $500,000 for development, operations, and marketing in the first 18 months.

With these goals, milestones, and resources lined up, we’re ready to launch an AI coaching platform that will empower entrepreneurs and reimagine business support. This is more than a tool—it’s a movement, and we’re excited to make it a reality.

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