Compiling Insights from Customer Discovery Interviews for Your AI Coaching Startup Welcome back, insightful entrepreneurs of the Instant Startup community! You've courageously ventured into the world of customer discovery interviews, and now it's time to compile and interpret the valuable…
Marketing HarvestBox had a clear customer, a focused message and a brand people were beginning to recognise. Yet its marketing still happened whenever Naledi Mokoena found the time. One week, the team posted every day. The next week, customer orders…
Marketing With a simple marketing plan in place, HarvestBox began showing more consistently online. But Naledi Mokoena soon faced another question: What should we actually talk about? The team shared attractive photographs of meal boxes and repeated reminders to order…
Core Skills and Resources As HarvestBox grew, Naledi Mokoena brought in three people to help manage orders, packing and deliveries. At first, everyone helped wherever they could. If ingredients arrived, whoever was available checked them. If a customer sent a…
Hello again, Instant Startup community! Today, let’s step away from the bullet points and checklists and dive into a story—one that brings financial modeling to life for your early-stage business. Imagine you’re an entrepreneur with a dream—a unique product or…
Customer Discovery Interviews Hello once again, innovative entrepreneurs of the Instant Startup community! In our journey so far, we’ve laid the foundation of your business, mapped out its components, understood the customer’s problem, and developed a stakeholder map. Today, we’re…
Founder Roles Naledi Mokoena now understood that she naturally showed up as a Visionary and Connector. She was energised by setting direction, understanding customers and building partnerships. But when she looked at her working week, she noticed something surprising. Most…
Founder Archetypes After exploring her personality, Naledi Mokoena began looking at the role she naturally played inside HarvestBox. She was the person who imagined what the business could become. She spotted new opportunities, built relationships with farmers and workplace partners,…
When entrepreneur Naledi Mokoena first imagined HarvestBox, a subscription service delivering ingredients from local farmers, she believed she already knew her customer: anyone who wanted fresher, healthier food. It sounded like a large and promising market. Busy professionals might want…
Operations HarvestBox was busier than ever. Everyday customers' messages, supplier questions, deliveries and unexpected problems are brought about. Naledi Mokoena and her team worked hard, but some weeks ended with an uncomfortable question: What had they actually moved forward? The…
